Houston is the home of BJ Hooker’s Vodka, a smooth and eight time distilled vodka that is made from soft winter wheat. There aren’t many distilleries in this area that produce their liquor locally, and the Jones brothers take great pride in their vodka and their carefully handmade product. These Houston locals strive to produce a product that will keep their loyal customers coming back, as well as reeling in new customers that are dying to try a vodka that is made entirely locally. They grind the wheat and then boil it to get all the sugars out of it, and everything is done on site by hand which creates a high quality product fueled my passion, pride, and local honor.
The Jones’ brothers knew that they needed a label and design that would stand out and be appealing and eye catching for their consumers, so they chose to go with a 1950’s retro style bar advertising gimmick. Their labels show incredible character and they use this design on all of their packaging.
Wade and Stuart Jones come from a family with a history that dates back to moonshining during the Prohibition. There was a ban on alcohol but their great grandfather and his brother began moonshining and making liquor that they claimed was for medicinal purposes, but of course they felt obligated to share it with their friends and family. They originated in Florida but ended up moving to Texas, and this is where we catch up with the brothers and their company, BJ Hooker’s Vodka, carrying on a time honored tradition and legacy.
The brothers hope to carry this legacy into the future and keep it a family owned and operated business. They are also looking to expand outside of Texas and maybe even move into bourbon next. Their website includes several different recipes made with BJ Hooker’s Vodka, as well as informs their customers of the tours they offer and the events they hold at their location in Houston. Although they haven’t been around for long, they are definitely here to stay. The website includes a phone number, as well as an email address, if their customers have any questions or concerns about their process or their product.
Not only do they strive to make the best vodka around, they also offer it at a fair and reasonable price. They work closely with their distributors and retailers to ensure that they distribute their product at these fair prices and their sales and marketing teams do their best to get their name out and their product on the shelves for everyone to enjoy.